Branding & Promotion Articles
As a service to all of markets, several times a week we scour the web for articles related to branding and promoting your business that we feel are interesting, informative or entertaining and post them online. You can keep up with the latest by following us on Twitter or subscribing to our RSS feed.
- To Pinterest, A Love Letter
Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t. Handle. Another. I’m on Twitter, I’m on Facebook – what else do I need? But every now and then a social network comes along that sweeps me off my feet and makes me believe in the amazingness of the Web all over again. And for me, the social network doing that right now is Pinterest. - Pinterest for Brands: 5 Hot Tips
We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. - 48 Guerrilla Marketing Tips from Top PR Pros
Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth marketing to gain a competitive advantage in this tough economy. - How Daily Deals Are Losing Their Allure — For Businesses and Consumers Alike
Despite the growth, the daily deal business isn't quite as lucrative and game-changing as proponents have made it out to be. One sign: Daily deal giant Groupon lost $103 million in the last three months.
Two more signs from the past few days: First, Facebook announced the killing off of Facebook Deals (which was once heralded as a likely Groupon killer), and then, Yelp cut the sales staff for Yelp Deals in half. - 5 Tips for Driving Facebook Fans to Your Website
While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.
So what do you do if you want to get your Facebook audience to engage more on your brand site? - Twitter users are more likely to impact your brand than any other social network
Now, more than ever, is the time for brands and companies to begin understanding how the chaotic and real-time world of Twitter can massively influence the ways in which consumers perceive them. - How to Promote a Brand
There are many ways to promote a brand and it is important that you do so. Promoting your brand is very critical to your business. It is no luck that Nike became one of the most famous and influential sports gear company in history. They didn't sit around waiting for shoppers to see what they had, they promoted it like crazy!
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